Your Result - The Cheap Chair

Your Result — The Cheap Chair · Ben Williams
Your result

Right then.

You're sitting on the
Cheap Chair

The Cheap Chair

Your salon looks fine from the outside. The diary's busy. The work's good.

And you don't have as much left over as you should.

What's happening

Your prices aren't based on your numbers.

They're based on a guess. Or what the salon down the road charges. Or what you charged two years ago and never had the bottle to change.

Without knowing what a service actually costs you to deliver, every appointment is either making you money, breaking even, or quietly costing you. And you've got no way of telling which.

What it's costing you

Busy. Broke. Burnt out.

  • You're fully booked, but your bank account doesn't reflect it
  • Every price rise feels terrifying because you don't know your margins
  • You can't pay yourself what you'd pay an employee
When you fix it

Same diary. Different bank account.

  • You know exactly what each service needs to cost to be profitable
  • Price rises stop being scary because the maths backs you up
  • You stop discounting and start building value instead
Free tool
The Salon Hourly Cost Calculator
Your first step: work out your real hourly cost.

Fill these in and your number will appear below.

Your real hourly cost
£0

That's what every hour of service work needs to earn just to break even. Anything below that, you're working for free. Or worse.

Now compare: look at your most popular service. Divide its price by how long it takes (in hours). Is it above or below this number?

Don't know your monthly costs? That's the bigger problem. Until you know that number, you're flying blind on every single price you charge.

What to do next

If this hit a nerve, don't ignore it.

Underpricing looks small until you realise it's quietly affecting everything.

I've fixed this inside my own salon. I'm starting to help other salon owners do the same.

If your number shocked you, DM me "Cheap Chair" and send me the figure. I'll tell you if it's a red flag or not, and where I'd look next.

DM me "Cheap Chair" →