The blonde you actually wanted.

Every service is built around the individual, so your price depends on the level of transformation, your hair length and its density. The prices here are where each one begins.

Between appointments, a gloss and blowdry from £93 refreshes your blonde and puts the shine back in. Most people have one somewhere between their colour appointments.

For the number for your own hair rather than a range, the quiz takes 60 seconds.

• How much is a full head of blonde?

  A full head of babylights is from £207, a half head from £168, and just around the face from £145. Bespoke Blonding, our most elevated, is from £267. Every one is a package: lightening, gloss and blow-dry, with a K18 treatment in Bespoke Blonding too.

• What is the difference between this and balayage?

  Where the lightness starts. Blonding and babylights are worked from the root, so you get bright blonde all over. Balayage is placed further down so your roots do not suddenly show, which is softer but never as bright at the top.

  See our balayage

• Will going blonde damage my hair?

  Not the way we do it. Any lightening asks something of your hair, which is why we look at yours before we quote you and will tell you honestly what it can safely take. Get that right and you can just keep your hair blonde, without ever being told to take months off. Get it wrong and no amount of gloss saves it.

• Can you take me blonde from dark hair?

  Often, yes, but that is a transformation rather than a blonding service. It can take three to eight hours or more, sometimes across more than one session, so we price it individually once we have seen your hair.